Privacy Policy

Seaborn/Sterling Antiques Privacy Policy

Effective as of June 1, 2021.

Seaborn Sterling Antiques (“us“, “our” or “we“) provides this privacy policy (this “Policy“) to inform you of the types of information we collect, your choices surrounding such information, and how we collect, use, share, update and secure such information. This Policy applies to information obtained in connection with our operations at or through our website, our mobile/tablet site, our social media presence, our messaging platform and our showrooms (“Site” or “Sites“).  Emails, social media, and digital and online marketing and advertising are referred to collectively as our “Social Media Channels.

     I.     Categories of Information Collected.  We collect “Personal Information,” which generally means information that identifies you and includes your name, mailing address, billing address, shipping address, e-mail address, driver’s license number, date of birth, social security number, credit/debit card information (and related payment information) and/or telephone number.  We collect several categories of information, from different sources:

          (A)     Information You Provide.  We receive information you provide to us when you: (1) create a  shopping account with us; (2) make a purchase;  (3) contact us via any customer service method;  (4) submit user-generated content via our Sites, Social Media Channels, or at our showrooms;  (5) subscribe for email, text, or other messages; (6) work with our owners, employees and contractors who provide you with in-showroom or Site-related services, or otherwise assist you with your product needs and purchases through use of our Sites; (7) download or use our Sites; (8) file a claim or participate in investigations regarding claims or losses; or (9) otherwise communicate information to us.

          (B)     Information We Receive From Third Parties. We may receive information from sources assisting us with (1) updating, enhancing, improving and/or analyzing our records or data; (2) performing marketing and research services; or (3) detecting fraud or theft. We may also acquire information about you from third parties with whom we have a relationship.  Additionally, we may receive information from various consumer reporting agencies and related service providers.

Third-party service providers may provide us feedback about browsing patterns on our Sites and Social Media Channels. These services analyze information regarding your visits to our Sites and may use cookies, web beacons and other tracking mechanisms (as described below) to collect this information.

          (C)     Information That Is Passively Collected.  When you visit our Sites or interact with us through your device, we may collect “User Activity Information” through Cookies, Web Beacons and other similar or related technologies (co  llectively, “Information Technologies“). “Cookies” are small text files sent to your device as you visit our Sites or utilize our Social Media Channels, and which are saved on your device via your browser. “Web Beacons” (also known as pixels or tags) are a common form of web technology used on our Sites and Social Media Channels to monitor visits to certain pages within, interactions with, and the effectiveness of, our Sites and our Social Media Channels.

User Activity Information we may collect through these Information Technologies includes internet protocol (IP) addresses, device characteristics (such as connection type, operating system, browser type, screen resolution), location information, user ID, and your interactions with our Sites and Social Media Channels, such as which web pages you visit, your keyword searches, and the products or product categories viewed.  User Activity Information also may include information about: (1) your device if it is being used to visit the Sites (such as device model, operating system, unique device identifiers, and mobile or other network information); and (2) how you use our Sites and Social Media Channels, search terms, pages you visit on our Sites and application performance information. While User Activity Information does not generally identify or relate to you as an individual, we may associate this type of information with you as an individual and may also determine your general location from this information. We only share Personal Information for purposes identified in this Privacy Policy (such as service providers), but User Activity Information collected on our Sites could potentially be used by Social Media Channels for their own purposes, some of whom may be able to associate such information with you based on other information they have collected independently of us.

          (D)     Social Media Access. We engage with current and prospective customers through multiple Social Media Channels, including social media services such as Facebook, Instagram, LinkedIn and Twitter. If you contact us on one of our Social Media Channels, request customer service via social media or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this Policy as well as the privacy policy of the social media platform you use. If you choose to access, link to, or log-in to our Sites or Social Media Channels or otherwise communicate with us through a third-party social media service, you are granting us permission to access and use the information that you post or store on the applicable social media service in accordance with the privacy policy of that service and the privacy settings that are applicable to your account, and to store the user name and password you use to log-in to the applicable social media service. By accessing or logging into our Sites or Social Media Channels via a social media service, any information you provide may also become accessible to that service, subject to that service’s privacy policy. For additional information on how you can manage the information provided to us by these social media services, please review the privacy settings applicable to your account with the applicable social media service. We do not control, and are not responsible for, the privacy practices of such services.

     II.     Your Optout Choices.  We provide customers with a number of choices regarding our collection, use and disclosure of personal information:

          (A)     Disabling Cookies.  Based upon your (and your device’s) interactions with our Sites and with our Social Media Channels, we may personalize your experience with them. However, you have choices relating to how your device interacts with our Sites and our Social Media Channels. You may choose to access our Sites and our Social Media Channels without accepting cookies or other Information Technologies on your device(s), and you may opt-out or modify certain elements that are tailored specifically to you and served to you based upon your browsing history. If you choose to restrict those Information Technologies, you can still access our Sites and Social Media Channels but may not be able to take full advantage of certain features. You may also manage third party tracking by turning off cookies and changing your browser settings. Learn more at

          (B)     Browser Preferences.  The browser on your device may offer you preferences regarding a website’s collection of your information or your online activities over time and/or across different websites or online services and you may modify your individual preferences on your browser. At this time, our Sites do not respond to these preferences, and our Sites may continue to collect information in the manner described in this Policy.  Options you select are browser and device-specific.

          (C)     Location Information.  When you visit our Sites, they may collect general location information from your IP address and your specific location information from your browser. You may opt-out of allowing our use of specific location information we obtain when you visit our Sites on-line by selecting the option of not allowing us to use location information when prompted by your browser or by managing your browser settings. Note, such opt-outs and browser settings do not limit our ability to use your general location obtained via your IP address.

     III.     How We Use Your Information.

          (A)     We do not share your Personal Information with any third party for their direct marketing purposes.

          (B)     We do not disclose your Personal Information to third parties for any purpose without your prior consent, except as described below in C. and D. and in the circumstances described below under “When We Disclose Your Information.”

          (C)     We use or may use your Personal Information in ways consistent with this Policy and applicable laws in the following ways: (1) fulfilling, delivering and communicating with you regarding requests for information and orders for products and/or services; (2) processing credit card applications, payments, returns and other financial information; (3) registering and servicing customer accounts; (4) providing customer service; (5) conducting research and analysis; (6) alerting you to product, service and promotional information; (7) helping us to improve and customize our products and services, Sites and Social Media Channels; (8) to advertise our products and services to you; and (9) protecting the security and integrity of our showrooms, Sites and Social Media Channels.

In doing so, we may:  (1) combine certain Personal Information and non-personal information collected online and offline, including information collected from third parties; (2) transfer or disclose such information to our employees and contractors and to our service providers as necessary to enable us to provide our services to you; and (3) retain the information as necessary to provide you products/services, comply with legal obligations, resolve disputes, and enforce agreements.

          (D)     We may process User Activity Information to associate you with your interactions on our Sites and In-Showroom services to recognize you and your preferences as you return to our Sites or utilize our Social Media Channels. In addition to that, we use User Activity Information to ensure that our online presence operates properly and efficiently for you and for your individual customer experience, to evaluate the use and benefit of such presence, and to support our Sites and our Social Media Channels.

     III.     When We Disclose Your Information.  We may share your information (including Personal Information) with the following categories of third parties where consistent with this Policy and applicable laws:

          (A)     With third party businesses and service providers that assist with our business operations, such as shipping vendors, billing or other payment vendors, payment card processors, IT services, customer service, email and text delivery services, marketing and research vendors and various companies that work with us to improve or provide our products and services and our data integrity including data analytics providers. If you have an independent relationship with such third party business or service provider, its use of your information may be governed by its independent relationship with you, and we are not responsible for such use.

          (B)     To comply with applicable law or reasonable requests based upon governmental regulation, court order, subpoena or similar related action.

          (C)     As we deem necessary to protect the rights, property or safety of us, our customers, our employees and contractors or others to prevent harm or loss, or in connection with an investigation of or suspected or actual unlawful activity.

     IV.     How to Update Your Information.  For certain types of information, we offer you several ways to access or update such information:

          (A)     If you have an account on one or more of our Sites, you can log-in to your account on the applicable Site and update your information and communication preferences provided there. Some fields (such as password) can be Site specific and if you have more than one account with us, you will need to update each account.

          (B)     You can contact us to request updates to your account by emailing us at or by calling us at either 972-768-9272 or 214-377-8014.  You may also contact us by regular mail at 1350 Manufacturing Street, Suite 208, Dallas, TX 75207. Please provide your current and complete contact information with these requests.

Please note that: (1) we may refuse requests that are unreasonably repetitive, require disproportionate technical efforts, risk the privacy of others or are impractical; (2) after closing your account(s), or updating or deleting any of your information, we may retain residual copies on our servers and back-up systems to the extent permitted or required by law; (3) closing an account will not affect information we obtain via Information Technologies.

     VI.     Children.  Our Sites are “general audience” websites and not directed toward children under the age of 13. We do not knowingly collect Personal Information from children under the age of 13 without express parental consent.  If you are a parent or guardian and think we have unauthorized information about your child who is under the age of 13, please let us know by emailing us at or by calling us at either 972-768-9272 or 214-377-8014.

     VII.     Third Party Links.  Our Sites and our Social Media Channels may link to other sites that we do not control. In addition, you may have visited our Site through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. These other sites are governed by their own privacy policies which you should review when visiting such sites to understand how they collect and use your information. We are not responsible for the privacy practices of third party sites.

     VIII.     Privacy Policy Updates.  We may, from time to time, update and revise this Policy. Please periodically check this Policy for any updates or revisions. If you do not agree to the changes and do not wish to be bound by such changes, you should stop using the Sites, and if you are a registered user, you may cancel your account with us by emailing us at or by calling us at either 972-768-9272 or 214-377-8014.  Please provide your current and complete contact information with these requests.

     IX.     For European Union Residents.  Under the EU data protection laws (including the General Data Protection Regulation 2016/679 the “GPDR”), we are a “data controller”.  As such, if you are an EU resident, you are entitled to ask us to port your Personal Information  to you (i.e., to transfer it to you in a structured, commonly used and machine-readable format), erase it, or restrict its processing.  These rights are limited in some situations, such as when we can demonstrate that we have a legal requirement to process or retain your information. If you are a resident of the EU and you have any questions or concerns about this privacy policy or the information we hold about you, please review the GPDR at

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